Definición de un escenario de la Empresa 2.0 para el año 2020 en España

Defining a scenario for Enterprise 2.0 by 2020 in Spain

Lucia Illanes Peña. Sevilla (España)

Salvador Bueno Ávila. Sevilla (España)

María D. Gallego Pereira . Sevilla (España)

Artículo completo / Full paper

Definición de un escenario de la Empresa 2.0 para el año 2020 en España

Defining a scenario for Enterprise 2.0 by 2020 in Spain

Lucia Illanes Peña. Sevilla (España)

Salvador Bueno Ávila. Sevilla (España)

María D. Gallego Pereira . Sevilla (España)

Resumen / Abstract

El objetivo principal de este trabajo es desarrollar un estudio prospectivo sobre el uso de la tecnología Web 2.0 en las empresas españolas para el año 2020 con el propósito de explicar aquellos factores que estimulan u obstaculizan la implantación de esta tecnología. Partiendo de este objetivo, hemos definido un marco teórico de la Empresa 2.0 donde se define qué es la Empresa 2.0, sus características y principales ventajas.

La metodología aplicada ha sido el método Delphi de dos rondas a través del cual se ha logrado definir un escenario futuro para la Empresa 2.0. Se incluyen en este escenario el análisis de la difusión por zonas geográfica y sector, entre otras dimensiones. Los resultados ponen de manifiesto que la mayor difusión en el horizonte analizado se desarrollará en América del Norte. Además los sectores con mayor difusión serán el turismo y la educación.

Finalmente, los expertos consideran que la mejora de la imagen corporativa es el principal factor crítico de éxito en la implantación de la Web 2.0 en las empresas, y la inexperiencia de los usuarios es considerado como aquel factor que dificultará en mayor medida la implantación.

The aim of this article is to build a forecasting study about the use of Web 2.0 technologies in Spanish companies by 2020 in order to explain which factors stimulate or block the implementation of this type of technologies.Based on this objective, we have defined a theoretical background for Enterprise 2.0 with the intention of analyzing concepts, features, as well as advantages.

We have applied the Delphi method, based on two rounds. With this method, we have reached a future scenario for Enterprise 2.0. Variables regarding the different geographical regions and industries have been used to analyze the diffusion of Web 2.0 technology in companies. As a result of the research, it should be emphasized that the use of Web 2.0 technologies would be increased in North American companies. Furthermore, tourism and education are bound to expand their technologies.

Finally, it is believed that the benefits on the corporate image is the main critical success factor to implement the Web 2.0 technologies in companies, and the inexperienced users are more likely to difficult the implementation.

Palabras Clave / Keywords

Web 2.0, Empresa 2.0, Difusión, Delphi, Prospectiva, Escenario.

Web 2.0, Enterprise 2.0, diffusion, Delphi, Forecasting, Scenario.

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Cómo citar / How to cite

Illanes Peña, L., Bueno Ávila, S., y Gallego Pereira, M. D. (2015). Definición de un escenario de la Empresa 2.0 para el año 2020 en España. International Journal of Information Systems and Software Engineering for Big Companies (IJISEBC), Vol. 2, Num. 1, pp. 60-72. Consultado el [dd/mm/aaaa] en www.ijisebc.com