Crowdfunding y financiación 2.0. Un estudio exploratorio sobre el turismo cultural

Ana Reyes-Menendez, José Ramón Saura, Pedro Palos-Sánchez

Resumen


Las Tecnologías de la Información y Comunicación ofrecen nuevas alternativas a sectores tan representativos como es el turismo cultural para garantizar una adecuada financiación y sostenibilidad del patrimonio en el que se sustenta. El crowdfunding, o la financiación de proyectos sin intermediarios a través del uso de las nuevas tecnologías, ofrece oportunidades para la financiación conjunta de proyectos turísticos. Este estudio exploratorio pretende mejorar la comprensión del fenómeno estudiado a la vez que afianzar las tecnologías de la información y la comunicación aplicadas al turismo cultural poniendo el foco en el crowdfunding.

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